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REUTERS/Kim Kyung-Hoon In February, fashion company Stripe International launched Stripe Department, an online joint venture with SoftBank Group Corp. The site features recommendations by stylists, and targets a user base that’s slightly older than that of Zozotown, the company says. Amazon is trying to raise its fashion credentials in Japan, sponsoring catwalk shows in Tokyo. The head of Amazon Japan’s fashion unit, James Peters, says fashion is one of the company’s fastest-growing areas, but declined to provide figures. Retailers that had historically focused on expanding their physical presence are also shifting to e-commerce. Japan’s Fast Retailing Co Ltd, which controls the Uniqlo brand, is trying to grow online sales, which are currently less than 8 percent of the company’s total. Chief executive Tadashi Yanai said he wants to see that to rise to 30 percent. Even the brands that drove Zozotown’s early success are now competing with it. United Arrows still makes almost 60 percent of its online sales through Zozotown.
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